Hello. 

Seb here. It’s Issue 2 of Ecom for Humans.

Sequels are never easy. Ever seen Jaws: The Revenge? Exactly.

Still, I’m feeling quietly confident about this one.

Today I’ll be talking about ultra-specific categories on your Ecommerce store. If you enjoy it, maybe reply to this email and let me know? It’d be great to hear from you.

Specificity sells.

I love incredibly specific category pages. The weirder the better.

In the last newsletter we talked about simplicity and avoiding analysis paralysis, but the need to give your audience some options increases as their engagement with your website develops.

Pretty-Little-Thing does this really well. Sure I can shop for sunglasses, but I can also shop depending on where I’m going and what I’m doing. Take a look:

This is really smart.

Customers don’t always land on your website knowing what they want. It also gives you the opportunity to relate to your audience on a criminally overlooked (but really important) part of your website. Plus, it’s super helpful for SEO.

Here’s another example from one of our clients, Alert Electrical.

Who knew there was so much electrical equipment? Well, we do now, thanks to these categories.

Too busy? Get us to do it for you.

My agency, Imaginaire, helps online stores sell more by helping them to better understand the humans that buy from them.

Here’s the button for getting in touch:

Or you can just reply directly to this email.

Until next time?

Next month we’ll be talking about the importance of your keywords.

Reply to this email if you have any questions and I’ll do my best to answer them.

Speak soon,

Seb at eCom for Humans